Although SEO (search engine optimization) and SEM (search engine marketing) are two independent strategies, they actually complement each other and have an important impact on each other.
1. High-quality SEO can enhance the SEM effect: Optimized website structure and content are not only good for natural search rankings, but can also improve the quality score of SEM, thereby reducing click costs. In addition, SEO often requires keyword research, a process that can also provide valuable data for SEM.
2. Improve website visibility: Excellent SEO can improve your website's ranking in natural search results, while SEM can place optimized pages into search engine ads to further increase the page's visibility and click-through rate.
3. Improve brand authority: When a website performs well in both natural and paid rankings in search results, users may think that the brand has a high degree of authority and credibility.
4. Provide a better user experience: One of the main goals of SEO is to provide a better user experience, such as improving website loading speed, optimizing page structure, etc., which is also beneficial to SEM. For example, if the webpage that users click on the SEM ad enters has a fast loading speed and a clear content structure, it will be easier to achieve the conversion goal.
Overall, optimized SEO can not only improve a website’s organic search rankings, but also improve SEM effectiveness and ROI.